Challenges in Staying Relevant in the Market as Engagement Decreases
Virtual Dining Chicago launched during the pandemic to host virtual cooking events but engagement was low and the business lacked a clear user base. Their early product market fit was fading fast.
Transforming challenges into opportunities
The VDC team was in the midst of a major operational pivot. They were struggling to stay relevant as a new hospitality business in the middle of a pandemic. VDC recognized that Covid-19 was changing the fabric of their customer base and quickly chose to pivot their business model to survive as a beginning startup.
My research led to an exciting new opportunity for the company: to shift VDC from virtual events and food delivery to a lively hybrid marketplace and a welcoming community platform.
This change opened up a fantastic revenue stream for chefs and farmers and paved the way for Here Here Market.
2025
The Outcome
205
Culinary creator partners and growing, selling products from from across the country
Clients used up to four different types of time clocks or manual entry methods that required ProService support. The proprietary app replaced cumbersome third-party clocks and allowed remote updates within a single system, ensuring longer-lasting use.
890+
Culinary products available for purchase through a vibrant online marketplace
Clients used up to four different types of time clocks or manual entry methods that required ProService support. The proprietary app replaced cumbersome third-party clocks and allowed remote updates within a single system, ensuring longer-lasting use.
$1.58M
Latest seed funding and revenue generating status
Clients used up to four different types of time clocks or manual entry methods that required ProService support. The proprietary app replaced cumbersome third-party clocks and allowed remote updates within a single system, ensuring longer-lasting use.
The Solution
One
Transition from virtual events to community-based culinary commerce, emphasizing local chefs and makers through storytelling. Restaurant partners will be highlighted based on their associated restaurants or other notable details.
Clients used up to four different types of time clocks or manual entry methods that required ProService support. The proprietary app replaced cumbersome third-party clocks and allowed remote updates within a single system, ensuring longer-lasting use.
One
A community-focused vision and online marketplace prototype with e-commerce features, including products, user accounts, shopping carts, checkout, and recommendations.
Clients used up to four different types of time clocks or manual entry methods that required ProService support. The proprietary app replaced cumbersome third-party clocks and allowed remote updates within a single system, ensuring longer-lasting use.
One
Partner pages and business accounts with features for partners to create event and item PDP's autonomously.
Clients used up to four different types of time clocks or manual entry methods that required ProService support. The proprietary app replaced cumbersome third-party clocks and allowed remote updates within a single system, ensuring longer-lasting use.
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