My name is Kelley Van Pelt.
I'm a design leader who loves to create
intuitive products
with empathy
mobile apps
with delight
intuitive products
Web & Mobile
Design Thinking
Startups
ux Redesigns
User Research
Interaction Design
Let’s get in touch!

Recent Works

 SAAS dashboard redesign, supply chain troubles and low profit margins are eased by empowering small business owners.

Supply Chain Dashboard

SAAS dashboard redesign, supply chain troubles and low profit margins are eased by empowering small business owners.
I am passionate about user experience. Products designed with users in mind bring something extra to the table.

Users have countless options available. Well designed UX products bring the true functionality that users want.
Why I love UX
— Kelley
Do I have time to Prepare this tonight? Meal planning is a struggle for a many. Research identified content to relieve frustrations and provide user-center solutions.

Simple Recipe & Meal Planning App

Do I have time to Prepare this tonight? Meal planning is a struggle for a many. Research identified content to relieve frustrations and provide user-center solutions.
Where do I go to help senior rescue dogs? ‍ NonProfit user research and website redesign for Classic Canines. Three personas rose to the top and guided an entire overhaul of CC's website.

Non-Profit Website UX Redesign

Where do I go to help senior rescue dogs? ‍ NonProfit user research and website redesign for Classic Canines. Three personas rose to the top and guided an entire overhaul of CC's website.
Professional

My Skillset Favorites

Figma
95%
After Effects
85%
Adobe CS
95%
HTML5
75%
Domain Servers
78%

My Experience

When I create for the user, my goal is a product that is useful, useable, and beautiful.

In UX projects I draw on my trusted experience with empathy. It is central to a joyful user experience with less friction.

I believe this is the type of product that leads to user engagement, conversion and ultimately user retention. It is so amazing to be in a field where empathy and joyfulness are so integral.
About Me
2021

Cision

Full Time - Helping Cision to reduce friction and steer towards a seamless, intuitive experience that empowers users across a diverse and robust PR SAAS platform built on big data.
Design Manager
2020

PackDeck

Contract - Working with another fantastic startup to elevate their enterprise SaaS platform with Design Thinking and UX methods.
Product Designer
2020

Why of AI

Contract - Identifying and discovering clear target users through UX research surveys. Focusing the pivot of product MVP and prioritizing features with data based solutions from user insights.
UX Researcher
2020

The Mom Project - Here Here, Inc

Contract - Helping an amazing startup redesign their website with a new UI focus on User Centered Design and Content Strategy.
UXUI Designer
2019-2020

Immersive Program - UT Austin

Received certification training and instruction in UX/UI design methodology, user-centric design research, design thinking, visual prototyping and wireframing, interface design, storyboarding, visual design theory, web prototyping with HTML5 and CSS, interaction design with JavaScript and jQuery, and more.
Fellow
2009-2019

Van Pelt Design, LLC

I facilitated hosting and server management for variety of clients and our in-house website. User experience advisor, also developed, updated, and completed troubleshooting for the content of many client websites. It was my role to create private client ftp access to grid server space.
Website Administrator
2005-2009

MGP2 Photography + Productions

Created complete video deliverables from raw footage, b-roll and scripts. Imported and edited footage, designed and implemented motion graphics, consulted directly with clients and managed or produced all additional elements to handoff video projects as completed deliverables.
Senior Video Editor
testimonials

Project Feedback

"The depth of your research is super impressive and sounds very well organized and synthesized."
Giselle
Product Designer
"It's your amazing design that is coming to life."
Disha
Happy ELT Stakeholder
"All of your research shows GREAT insights that will guide design."
Lala
Principal Designer
"Great Friday treat right here! I'm really digging what you outlined. Starting to see this come to life!"
Justin
Happy Stakeholder
"I don't have any feedback, it's actually pretty...intuitive."
Ben
User - Internal Platform