Faced with a 48-hour engineering sprint, our cross-functional hackathon team set out to reimagine how clients create and distribute press releases. I led a strategy-first process to quickly define our opportunity:
"How might we make content creation painless and fast for both our customers and ourselves?”
Lead Designer
Hackathon Team: Director of Product, UX Researcher, Engineers, Platform SMEs
We grounded our approach in real research, using recent journey maps, a “How Might We” workshop, and async team input to quickly scope a functional MVP. I facilitated prioritization workshops to identify the must-haves from a wide feature pool. We focused our energy on outcomes, not feature sprawl.
KEATS
An AI-powered, chat-enhanced content creation workspace tailored for collaborative PR workflows.
Think “Grammarly + Google Docs + Internal Expertise” merged into a single interface.
Key Features
205
Smart draft writing and dynamic editing powered by LLMs
Clients used up to four different types of time clocks or manual entry methods that required ProService support. The proprietary app replaced cumbersome third-party clocks and allowed remote updates within a single system, ensuring longer-lasting use.
205
Built-in approval chains and team collaboration tools
Clients used up to four different types of time clocks or manual entry methods that required ProService support. The proprietary app replaced cumbersome third-party clocks and allowed remote updates within a single system, ensuring longer-lasting use.
205
AI-suggested SEO tags, research sources, and layout options
Clients used up to four different types of time clocks or manual entry methods that required ProService support. The proprietary app replaced cumbersome third-party clocks and allowed remote updates within a single system, ensuring longer-lasting use.
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Intuitive UI inspired by MS Word, Webflow, and Confluence
Clients used up to four different types of time clocks or manual entry methods that required ProService support. The proprietary app replaced cumbersome third-party clocks and allowed remote updates within a single system, ensuring longer-lasting use.
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Secure environment aligned with enterprise-grade compliance
Clients used up to four different types of time clocks or manual entry methods that required ProService support. The proprietary app replaced cumbersome third-party clocks and allowed remote updates within a single system, ensuring longer-lasting use.
Results
🏆 Disruptor's Delight Hackathon - 1st Place Winner, Most Disruptor-iest
🔒 Designed around privacy and enterprise compliance
📈 Set the foundation for a new AI suite later released by Cision
🚀 Shortened the typical press release creation & order process by automating time-intensive steps
What made it special
I turned ambiguity into alignment fast by clarifying scope, honoring real customer pain points, understanding our technical system and capabilities, and guiding the team toward a minimum lovable product.
By borrowing from proven UX patterns and layering on AI enhancements, we made the future of PR content feel both familiar and inevitable.
More information available upon request.
The Solution
One
Transition from virtual events to community-based culinary commerce, emphasizing local chefs and makers through storytelling. Restaurant partners will be highlighted based on their associated restaurants or other notable details.
Clients used up to four different types of time clocks or manual entry methods that required ProService support. The proprietary app replaced cumbersome third-party clocks and allowed remote updates within a single system, ensuring longer-lasting use.
One
A community-focused vision and online marketplace prototype with e-commerce features, including products, user accounts, shopping carts, checkout, and recommendations.
Clients used up to four different types of time clocks or manual entry methods that required ProService support. The proprietary app replaced cumbersome third-party clocks and allowed remote updates within a single system, ensuring longer-lasting use.
One
Partner pages and business accounts with features for partners to create event and item PDP's autonomously.
Clients used up to four different types of time clocks or manual entry methods that required ProService support. The proprietary app replaced cumbersome third-party clocks and allowed remote updates within a single system, ensuring longer-lasting use.
Let's get in touch
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