Kelley Van Pelt
Product & Experience Design
Intuitive Products
SaaS
Facilitation
Systems Thinking
Intuitive Products
Enterprise SaaS
Startups
Facilitation
Systems Thinking
User Research
Interaction Design
Let’s get in touch!

Showcase

2024-25

Biometric Time App

Enhancing Time and Attendance Data Quality for Small Businesses.
Lead Designer
Key Skills
Research
UX Strategy
Interaction Design
Prototyping
Beta Testing
2024-25

Seamless Access Super Hub

Enhancing Time and Attendance Data Quality for Small Businesses.
Lead Designer
Key Skills
Research
UX Strategy
Interaction Design
Prototyping
Beta Testing
Facilitating the practical service experience blueprint workshop to help teams visualize their service delivery, find areas that need attention, and develop a shared understanding to drive targeted improvements and strategic changes.

A Powerful Service Blueprint

Facilitating the practical service experience blueprint workshop to help teams visualize their service delivery, find areas that need attention, and develop a shared understanding to drive targeted improvements and strategic changes.
I am passionate about user experience. Products designed with users in mind bring something extra to the table.

Users have countless options available. Well designed UX products bring the true functionality that users want.
Why I love UX
— Kelley
 SAAS dashboard redesign, supply chain troubles and low profit margins are eased by empowering small business owners.

Supply Chain Dashboard

SAAS dashboard redesign, supply chain troubles and low profit margins are eased by empowering small business owners.
Facilitating the practical service experience blueprint workshop to help teams visualize their service delivery, find areas that need attention, and develop a shared understanding to drive targeted improvements and strategic changes.

A Powerful Service Blueprint

Facilitating the practical service experience blueprint workshop to help teams visualize their service delivery, find areas that need attention, and develop a shared understanding to drive targeted improvements and strategic changes.
Professional

My Skillset Favorites

Figma
95%
Workshops
92%
After Effects
85%
Adobe CS
95%
HTML5
75%

My Experience

When I create for the user, my goal is a product that is useful, useable, and beautiful.

In UX projects I draw on my trusted experience with empathy. It is central to a joyful user experience with less friction.

I believe this is the type of product that leads to user engagement, conversion and ultimately user retention. It is so amazing to be in a field where empathy and joyfulness are so integral.
About Me
2024-2025

ProService

Full Time - As the first product designer at ProService, I led the launch of their first software platform and time-tracking app, introduced a company-wide design system, and helped shape the strategy for streamlining the internal data pipeline. I also designed a conversational AI-powered helpbot, making it easier for users to get support quickly and intuitively. A hands-on role blending big-picture thinking with day-to-day design execution.
Design Lead
2021-2024

Cision

Full Time - Helping Cision to reduce friction and steer towards a seamless, intuitive experience that empowers users across a diverse and robust PR SAAS platform built on big data.
Design Manager
2020

PackDeck

Contract - Working with another fantastic startup to elevate their enterprise SaaS platform with Design Thinking and UX methods.
Product Designer
2020

Why of AI

Contract - Identifying and discovering clear target users through UX research surveys. Focusing the pivot of product MVP and prioritizing features with data based solutions from user insights.
UX Researcher
2020

The Mom Project - Here Here, Inc

Contract - Helping an amazing startup redesign their website with a new UI focus on User Centered Design and Content Strategy.
UXUI Designer
2009-2019

Van Pelt Design, LLC

User experience lead for website and app design, and creative video commercial concepts. Developed, iterated, and completed troubleshooting for the content of many client websites. It was my role to create private client ftp access to grid server space.
Experience Lead
2005-2009

MGP2 Photography + Productions

Created complete video deliverables from raw footage, b-roll and scripts. Imported and edited footage, designed and implemented motion graphics, consulted directly with clients and managed or produced all additional elements to handoff video projects as completed deliverables.
Senior Video Editor
testimonials

Project Feedback

“It’s really awesome what you guys are doing here, and listening to my feedback I just really appreciate it. I wish I had more time so that we could continue talking. I think you guys are definitely headed in the right direction.”
Client Quote
Beta Test User
"It's your amazing design that is coming to life."
Disha
Happy ELT Stakeholder
"All of your research shows GREAT insights that will guide design."
Lala
Principal Designer
"Great Friday treat right here! I'm really digging what you outlined. Starting to see this come to life!"
Justin
Happy Stakeholder
"I don't have any feedback, it's actually pretty...intuitive."
Ben
User - Internal Platform